30 Years of The Mill | Managing Director, Josh Mandel

To celebrate ‘30 Years Of The Mill’ we are turning our focus to the extraordinary people behind our creativity. We asked a snapshot of 30 Makers from across The Mill to share their most inspiring projects from the past, alongside their future-facing insights on the advertising industry and evolution of creative technology. Last but not least we spoke to Managing Director, Josh Mandel about his love for Nike's iconic football spot 'The Next Level' and why technology will truly continue to create new opportunities for brands and consumers.
Community December 18, 2020

What piece of work inspired you to get into a career at The Mill & why?

I’m one of those strange American’s who is a massive fan of football…international football, so The Mill’s efforts on Nike’s ‘The Next Level’ are very dear to my heart. The spot features a very ‘Mill’ combination of extraordinary talent and is an example of visual storytelling at its very best.

What will be the most defining change in the creative industry over the next decade?  

I think we’re going to see a number of ‘defining changes’ in the industry over the next decade. Technology will increasingly create new opportunities to craft things that are truly meaningful to people. The brands and companies that stay focused on stellar and impactful creative are the ones, in my opinion, that will win. So I am of course bullish on The Mill.

 

Discover more about 30 Years of The Mill here. We would like to thank everyone who has been part of our history – our clients, our partners, our collaborators and our staff past and present. All of you have been central to making our first 30 years so extraordinary.

Sign up to ‘The Mill & Co. Presents: The Future of Creative Technology’
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Monday 22nd to Friday 26th of March 2021