AccorHotels’s online biometric experience Seeker helps users choose their ideal destination.
Background: For Le Club AccorHotels, luxury is about knowing what guests want even before they do. With help from The Mill, we created a way to side step rational decision-making and get to the heart of what users truly desire. We started with an immersive live experience that measures brainwaves, heart rate and levels of stress and calm. Then, we mirrored the experience online.
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