Ad Age | A Chevy truck has big competition in the form of a supercat

Chevrolet is redefining the pro-dog phrase “man’s best friend” and, no, it’s not his truck. It’s his cat. In the lead film for a new campaign that will air throughout the Olympics, a talented feline named Walter gives the 2021 Chevy Silverado a run for its money.

The star of the spot called “Cat” is an adorable, grey shorthair that can do it all. In a way that resembles canine behavior, he comes running when his owner calls his name. He flexes his feline ferocity by intimidating other cats. He plays fetch. He even herds cattle.

The playful video comes from agency Commonwealth/McCann and was directed by O Positive’s Jim Jenkins. The Mill was behind the visual effects that enabled Walter to wrangle livestock and take perch at the bow of a moving boat.

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