Ad Age | Rocket Mortgage returns to Super Bowl with Anna Kendrick and Barbie
Rocket Mortgage is making Anna Kendrick’s dreams come true this Sunday, and those dreams might just include a Barbie Dreamhouse. The lender will return to the Super Bowl with a 60-second spot that will focus on Rocket Homes, its sister realty brand, and feature both Kendrick and Barbie.
In a statement, Kendrick said making her first-ever Super Bowl appearance with Barbie is a “dream come true.” The ad comes amid the 60-year anniversary of Mattel’s Barbie Dreamhouse.
Rocket released a teaser today showing Kendrick talking to Barbie about their planned appearance on Feb. 13. The spot will air in the second quarter of the game.
Casey Hurbis, chief marketing officer at Rocket Mortgage, noted that the commercial is leaning on the “unexpected” when it comes to talent.
“We have two A-List celebrities working together and we’re helping Americans realize they can find and finance the American dream,” he said, noting that there will be some “Easter eggs” along the way as the campaign goes beyond one Big Game spot and continues on social and digital channels in the weeks after Feb. 13. The Barbie spot is part of a larger push.
With VFX by The Mill. Stayed tuned for the full spot premiering at Super Bowl 56.
