The storyline is meant to serve as a parable for America, as the nation attempts to recover from pandemic-induced hard times. The brand wanted to “make sure that this message of American resiliency, told through the Clydesdales, really came through,” said Daniel Blake, group VP of marketing for Budweiser and value at the U.S. division of Anheuser-Busch InBev. “The Clydesdales—it’s a symbol of America and it’s a symbol of American strength. And through this story we are able to tell this unifying message, hopefully bringing America together.”
With VFX and Colour by The Mill.