McDonald’s today released the first ad in its collaboration with streetwear brand Cactus Plant Flea Market. The spot highlights the “Cactus Plant Flea Market” box, which is positioned like a Happy Meal for adults.
The ad, created by Wieden+Kennedy New York, shows the fast food brand’s classic characters Grimace, Hamburglar and Birdie—now with four eyes, in the style of Cactus Plant’s mascot—hopping into a car driven by Cactus Plant Flea Market’s yellow mascot “Cactus Buddy!” They travel to a McDonald’s drive-thru and yell “the box, the box!”
The box includes a Big Mac or 10-piece Chicken McNuggets Meal—packaged with figurines of the McDonaldland characters and “Cactus Buddy!”
Pricing for the box will vary by location. Those who buy the meals will also be in the running to win merch created as part of the collaboration. The merchandise, which includes t-shirts and a Grimace chair, will also be available online along with hoodies and other collectibles.
Cactus Plant has previously worked with brands ranging from Nike to Marc Jacobs.
With VFX & Colour by The Mill. View the full team credits here.