The Saweetie Meal, the latest in a series of “famous orders” at McDonald’s, includes a Big Mac, four Chicken McNuggets, medium fries, a medium Sprite, Tangy BBQ sauce and Sweet ‘N Sour sauce, which is being renamed “Saweetie ‘N Sour” sauce in honor of the rapper. In the commercial, Saweetie shows how she combines and mixes the items from her go-to order: topping the Big Mac with fries, topping the fries with McNuggets or eating the McNuggets as a sandwich.
“As long as you’re doing you, you’re doing the Saweetie Meal,” the singer says as music from her song “Fast Motion” plays in the background.
Wieden+Kennedy NY is the creative agency behind the campaign. The meals give McDonald’s ways to connect with the celebrities’ fans and have boosted sales.
With VFX and Colour by The Mill. Get in touch with us about your upcoming projects here. Read the full article on Ad Age here.
