The Fiat Chrysler-owned brand shot the ad, which was created by Chicago-based agency Highdive, in Woodstock, IL, last week—the same town outside Chicago where the movie was filmed—making Jeep one of the last advertisers to announce a Super Bowl appearance this year. (Not to be lost on the audience is the fact that Super Bowl Sunday and Groundhog Day both fell on Feb. 2 this year).
Scoring a 7.01 out of 10, the fourth-quarter commercial marks Jeep’s first Ad Meter win, and the first victory for a car brand since Kia took home the top spot in 2017.
But the score makes the commercial the second-lowest-scoring winner in the Ad Meter’s 32-year history. Only Hyundai, which topped the USA Today metric with a score of 6.90 in 2016, had the lowest score among the winners.
View the full article on AdAge.