Speaking with the 2D Lead on the project, Andre Vidal, he shares how the team approached creating a magical winter wonderland for the spots: “It was amazing to collaborate with Big Spaceship and director Bianca Poletti. The idea for this project was to bring more of the magical feeling from holidays, but at the same time keeping the real world. With this information in mind, we decided to explore adding glints and flares through the moments that we had the opportunity to, being a complementary magical element without taking the attention from the product which we treated as well. We went with an FX approach, giving us more flexibility on how to control and manipulate the amount, speed, gravity and depth of field for the snow.”
Want to take your next holiday campaign to the next level? Get in touch with us here.