Adforum | Glenmorangie ‘It’s Kind of Delicious and Wonderful’ is one of the best ads of the week!

Each week, the media Adforum ranks the best advertisements of the week. This week, the Glenmorangie spot was chosen as a part of the top 5.
Press December 5, 2022

In close collaboration with director Miles Aldridge, and agency DDB Paris, our Parisians artists created a  series of beautifully-crafted, artful scenes in this film from advert for whisky brand Glenmorangie.

In 2020, Glenmorangie Highland single malt Scotch whisky welcomed the world with a colourful brand campaign, created by advertising agency DDB Paris and shot by celebrated photographer Miles Aldridge. After a big screen debut with a DOOH on Times Square in NYC, Piccadilly Circus screenwall in London and in other big cities all around the world, Glenmorangie decided to extend the campaign with six new scenes, from November 3rd, 2022. Created by the very same team, the campaign will keep its tagline “It’s kind of delicious and wonderful”, as an invitation to explore new corners of Glenmorangie’s world.

The campaign won hearts and minds around the globe and was described as “a delightfully unexpected technicolour dream”. Caspar Macrae, Glenmorangie Global Marketing & Business Director, said: “We’re so delighted with the impact of the campaign so far, and how wonderfully it has reflected our brand and our whisky, that we wanted to extend it further for drinkers to enjoy. With these new scenes, we’re inviting the viewer to step even deeper into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’.” (cf Ads of the World Article. )

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