Adtext | Helping John Lewis to #GiveALittleLove with the audio-described version of this year’s long-awaited festive advert

Community November 16, 2020

Our London studio is home to Adtext, the leading supplier of subtitles and audio description for the UK’s advertising industry, who work closely with disability charities to promote social inclusion.

This year, Adtext helped John Lewis & Waitrose to #GiveALittleLove by creating the audio-described version of their long-awaited annual Christmas advert, which focuses on acts of kindness and was inspired by the public spirit shown during the coronavirus pandemic this year. You can watch the audio-described version above in full.

In the UK, 1 in 6 people use subtitles to aid their viewing, which equates to 10.89 million people – a population greater than the size of London. Over two million people in the UK live with sight loss, equating to 1 in 30.

Most leading advertisers subtitle their television and online commercials, helping to further their commitment to social inclusion, and many are adopting audio description for the visually impaired.

Adtext also supplies foreign-language translations and subtitling for social media platforms and global advertising campaigns.

With digital workflows integrated into the commercial distribution process, Adtext offers clients a seamless, time-efficient workflow, ensuring accuracy and reliability while championing social inclusion.

You can find out more about Adtext on their website and get in touch with the Adtext team here.