The first ad, ‘Hippo’ blends CG elements with live-action plates and features a cowboy engaging with a couple of western locals whilst riding a CG hippo.
In another spot named ‘Reflexes’, a routine trip to the doctor turns into the doc playing the kid patient like a drum set with his reflex hammer.
”At the core of Airheads Candy has always been a playful spirit. And we wanted a campaign that reminds people of that. It’s about the true spirit of play. Imaginative, carefree, just for the fun of it play.” – Craig Cuchra, VP of Marketing at Perfetti Van Melle