ADWEEK | Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms

Facebook is staking a bigger claim on 2020’s video chat boom with newly expanded features—and an ad backed by serious star power.

The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.

The ad announces the launch of Facebook’s Messenger Rooms, a group chat that promises a blend of sharable ease and privacy options.

Created entirely in quarantine, the visually fluid spot shows group photos quickly transitioning into group chats.

Read the full article from Adweek here.