The VFX team out of our Amsterdam studio and Mill colourists Peter Oppersdorff and Maruf Khan collaborated with Amazon Music and Wieden & Kennedy to produce a global campaign which reflects on what has been defined as the fandom phenomenon: once you’re a fan of something, there’s a boundless excitement to want to share that with those around you, creating new journeys of fandom for all.
The campaign features 3 distinctive elements of fandom: Fans themselves, real fan voices, and fans’ expressions of their fandom through art.
The films have an eclectic collage approach native to fan culture. They utilise a medley of different visual languages — from 3D graphics, gifs, stop motion, and handmade art — to create a tapestry of authentic fandom.
You can get in touch with our VFX team in Amsterdam via our contact page.