Andrew Melchior, EVP Global Director of Brand Experience will be a panelist on the LBB Beach at Cannes

Cannes Lions, a five-day International Festival of Creativity, is in full swing this year, seeing one of the biggest turn-outs of the world’s leading creatives. We’re excited to announce that Andrew Melchior, EVP Global Director of Brand Experience, will be a panellist on the LBB Beach at Cannes. Andrew is an award-winning creative director, technologist and producer. He is most notably known for his extensive work with Icelandic artist, Björk, for which he was awarded the first-ever Cannes Lions for VR. Melchior is also the chief technical officer for the band Massive Attack and was part of the founding team of the spatial computing company,

This Wednesday, the 22nd of June, at 1:00 PM (CEST), Andrew will be on the panel for LBB’s latest topic, ‘Building a Wardrobe in the Metaverse’, an honest and evocative conversation about the implications of setting up shop in the emerging virtual space. In addition to this, the panel will see some of the biggest names in the industry.

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