Anti-Bullying PSA | Taking a look back at our collaboration with BBDO New York and Monica Lewinsky

In collaboration with BBDO New York, The Mill helped create an anti-bullying PSA Campaign, marking October as Bullying Prevention Month.

Backed by Monica Lewinsky, and directed by BBDO’s Win Bates, the PSA highlights the seriousness of cyber-bullying by taking abusive comments from the internet and dramatizing them in public spaces. All the words said by the bully actors were taken from real comments from real people on social media channels.

The PSA went on to become the Bronze Winner at the 2018 Clio Awards.