Barnardo’s Highlights Struggles Of Bullied Children With CGI Hyenas

Press September 6, 2019

Barnardo’s is launching an emotional TV campaign that brings to life the fear and anxiety of children who are vulnerable to online bullying.

The ad, which promotes the charity’s mental-health support services, depicts a 12-year-old girl who feels afraid when attending school, walking home or using her phone in her bedroom. A pack of computer-generated hyenas that stalk her in each setting symbolises her anxiety.

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