Behind the scenes of NASCAR’s stunning 75th anniversary film

See how our team brought this epic spot to life
Work April 26, 2023

In collaboration with agency 77 Ventures Creative and director Mark Jenkinson of Imperial Woodpecker, our artists, led by Creative Director Chris Bernier, crafted NASCAR’s 75th anniversary film by recreating some of the sport’s most memorable moments.

Shot over several days in Barstow, California, the spot combines original footage, historical highlights and reenactments, and VFX. Our artists brought these historical events to life using 3D models, Houdini with custom simulations, and more.

Check out the breakdowns for the film below!

Check out the full credits list here.

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