British Gas Keeps Families Running with HomeCare

Press February 10, 2020

Launching on Sunday 2nd February, ‘here to solve’ is the new campaign that will be at the heart of an ongoing programme of activity focused on driving fresh re-appraisal of the brand and shifting consumer’s perceptions of British Gas as ‘just’ an energy supplier.

After a few busy years keeping the UK’s home’s warm, Wilbur the Penguin (British Gas’ brand mascot) decided it was time to spend more quality time with his family in Antarctica and has made way for a new emotive creative approach that imagines the world directly through customer’s eyes. This sees British Gas move away from an animated world to one set in very real family homes across the UK.

Read the full article on LBB