BTS | Bringing the world to the Ford F-150 Lightning with virtual production

Work May 27, 2021

Collaborating with Chrome Productions, we employed the latest in LED screen virtual production technology to shoot in multiple virtual locations, limiting the risk of exposures and leaks of the all-electric version of the automaker’s iconic F-series pickup truck. Using meticulously crafted CGI environments displayed on LED screens running Unreal Engine offered Ford the ability to achieve all of its goals: creative storytelling in multiple environments with no risk of public exposure & no need for complicated auto transport logistics. The films highlight the versatility and high functionality of Ford’s latest release through multiple vignettes that focus on the vehicle’s features, from loading & towing capabilities to the revolutionary ability to power an entire house during a blackout.

You can also learn more about the Ford F-150 Lightning launch on the case study page here and get in touch with our production teams about your next project via the contact page. You can check out the final launch event for the Ford F-150 Lightning here.