Campaign: 5 out of 13 Hot in 2019 film ads

We collaborated on 5 out of 13 of Campaign’s Hot in 2019 film ads. From Guinnnes to PlayStation, check them out below.
Press January 10, 2020

Guinness | ‘Clear’

This glossy Guinness spot has all the clichés of traditional beer advertising, from slow-motion product shots to satisfied drinkers. But what appears to be hype for a new kind of clear brew is actually promoting a glass of tap water. The spoof was part of the brand’s responsible-drinking initiative.

Sipsmith ‘Mr Swan’ 

The elaborate stop-motion technique in Sipsmith’s first brand campaign is meant to mirror the detailed care that goes into making its gin. The ad introduces Mr Swan, a dapper, feathered mascot, who gives a tour of the distillery, but doesn’t know as much as he thinks he does. The dry humour and beautiful craft call for a sequel.

ITV ‘Great characters make great drama’ 

ITV elevated the calibre of its advertising with well-crafted portraits of well-known characters from the channel. Roger Allam, playing Detective Inspector Fred Thursday from Endeavour, dodges bullets while reflecting on being a patriarch, while Brenda Blethyn, in her role as the eponymous detective chief inspector from Vera, muses about defying expectations as a woman who fights crime.

GoCompare | ‘Tree’

Gio Compario is one of the longest-running characters in advertising but also one of the most derided. So Droga5 brought him back in a new role in which he doesn’t sing any opera. Instead, Gio gets behind the wheel to re-enact a real-life car crash that led to an insurance claim, while Wynne Evans, the Welsh tenor who portrays him, also appears as himself to narrate the events.

Read the full article on Campaign here.