Campaign | BMW “Discover the BMW Plug-in Hybrid range” by FCB Inferno

BMW’s latest ad shines a light on BMW’s Plug-in Hybrid cars – literally.

The ad begins as a car drives through a desolate forest at night. “Petrol or electric,” a voiceover asks as the car begins to glow, highlighting the perks of the Plug-in Hybrid’s petrol engine and electric motor.

BMW’s spot ends with the tagline: “Sometimes electric. Always BMW.”

Read the full article on Campaign