BMW’s latest ad shines a light on BMW’s Plug-in Hybrid cars – literally.
The ad begins as a car drives through a desolate forest at night. “Petrol or electric,” a voiceover asks as the car begins to glow, highlighting the perks of the Plug-in Hybrid’s petrol engine and electric motor.
BMW’s spot ends with the tagline: “Sometimes electric. Always BMW.”
Read the full article on Campaign