Campaign | BMW “Discover the BMW Plug-in Hybrid range” by FCB Inferno

Press March 17, 2020

BMW’s latest ad shines a light on BMW’s Plug-in Hybrid cars – literally.

The ad begins as a car drives through a desolate forest at night. “Petrol or electric,” a voiceover asks as the car begins to glow, highlighting the perks of the Plug-in Hybrid’s petrol engine and electric motor.

BMW’s spot ends with the tagline: “Sometimes electric. Always BMW.”

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