Campaign Experience Awards | Apex Legends at The Game Awards nominated for ‘Brand Experience B2C’

We have been shortlisted at the Campaign Experience Awards for Apex Legends: Live from Mirage’s Holo-Day Bash at The Game Awards in the Brand Experience B2C category.

Co-directed by Mill Directors David Lawson & Lisha Tan and Creative Director Drew Stauffer, this never-before-seen blend between the virtual world and the real world all happened in real-time. This allowed a virtual Mirage to interact with The Game Awards’ host, Geoff Keighley. The Mill’s Creative Technology team developed a real-time rendered shooting technique through partnership with Cubic Motion and Animatrik. Using Unreal game engine to effectively direct the CG Mirage character, adjusting the character actions, the lighting, and even environmental textures, live. This one-to-one relationship completely blurred the line between what is real and what is virtual.

Discover more: A real-time appearance at The Game Awards. The final results will be announced at the virtual awards ceremony on Tuesday 13 April 2021. To view the full shortlist, please click here.