The rail industry has unveiled its biggest consumer rail campaign since the start of the pandemic – entitled “Let’s get back on track.”
Amid the lifting of restrictions, Accomplice has created a spot to celebrate the network’s role in connecting people to the places and things they love the most. The ad, directed by Max Fisher, highlights the different journeys people might take: going for walks in the countryside and wild swimming, seeing grandchildren for the first time or just going “out out” again.
The paid media campaign, by Spark Foundry, will include TV and video on demand until early September and out of home, digital and radio up to 31 October. The train operators will also carry ads on their own channels, including at rail stations.
With VFX + Colour at The Mill. You can read the full article on Campaign.