Campaign | McDonald’s thanks drive-thru customers in Super Bowl ad
The Wieden + Kennedy spot is a montage of customers singing their favorite songs at McDonald's drive-thrus across the country as restaurants shut down during the pandemic.
For its Super Bowl spot this year, McDonald’s celebrated its drive-thru customers after a year of restaurant closures. In the 30-second spot, drivers show how much fun it is to go to the drive-thru by singing along to their favorite songs, including 24kGldn’s “Mood”, J. Balvin’s “Mi Gente”, Celine Dion’s “All Coming Back To Me Now”, Alicia Keys’ “Girl on Fire” and The Proclaimers’ “500 Miles”, while pulling up to the Golden Arches. The ad ends with the message, “Thank you for Driving Thru.”
With VFX at The Mill. Check out the full piece on Campaign. You can also hear from our Global CEO, Josh Mandel, as he discusses the ‘staying power’ of the Super Bowl here and get in touch with our VFX team via our contact page.
