Campaign | McLaren “765LT: fearless engineering” by VCCP
McLaren engineers risk it all in the car manufacturer’s gravity-defying spot, which aims to showcase its ability to achieve the seemingly impossible in the production of supercars.
On a mission to shed 70kg from the new 765LT model, the engineers find themselves in the midst of a surrealist gravity shift. The pair fall backwards amid stray tyres and car seats as they attempt to drop the excess weight, which they manage to reduce by 80kg while adding 45Ps power for good measure.
The work was created by Chris Russell and Ahmed Ellabib, and directed by James Mac through The Mill.
