Campaign | Nike ACG and Dazed ‘Elementary’ by Dazed Studio, Stink & The Mill

Work December 21, 2021

Nike ACG has released an online film in collaboration with media brand Dazed featuring a Hackney-born model and rock climber as she prepares for the perfect climb.

The work maps Eugenie Lee’s climbing process from the initial preparation to the summit, showing the various processes that the body and mind must engage with in order to plan and complete a successful rock climb.

Dazed Studio creative director Fred Paginton oversaw the project. The art director was Sam Hall and creative was led by Lilah Francis.

The short film was directed by Felix Brady and produced by Shea Coleman through Stink Films.


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