Campaign | The Mill backs industry wide plan to get to zero carbon by 2030

Ad Net Zero was launched in 2020 following the Advertising Association's Climate Action Group report that recommended cross-industry action was needed to address the climate crisis.
Community February 25, 2021

Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and IPA, has announced its supporter base as it readies for a critical year in climate action.

The list of supporters, all of which have made a contribution to help the UK advertising industry achieve net zero by end 2030 through funding, specialist expertise and resourcing are: Accenture Interactive, APA, APRCO, Campaign Collective/PRCA, Channel 4, Coffee and TV, Dentsu, Direct Line, DMA, Droga5, E.ON, Facebook, Google, Guardian, Hallam, Havas, IAB UK, IPA, ISBA, ITV, JCDecaux UK, Karmarama, The Mill, Nexus, Omnicom Media Group, Park Village, PPA, Publicis Groupe, Rock Kitchen Harris, Rothko, Royal Mail, Sky, St Luke’s, Sky, STV, Unilever, Wieden+Kennedy and WPP. In addition, Google has joined the AdGreen consortium in support of the zero carbon / zero waste ad production standard.

The supporters met as a collective for the first time in February, in a meeting chaired by Sebastian Munden, executive vice president and general manager, Unilever UK & Ireland, to drive the activation of the action plan that wait laid out in late 2020.

“As a collective, our ambition is to set our industry on a clear path to net zero with immediate actions to measure, track and reduce the carbon impact of the way our industry operates,” Stephen Woodford, chief executive, Advertising Association, said.

“We will also be focusing on how UK advertising’s creativity can support the rapid shifts in consumer behaviour needed to address the climate emergency that we all face.”

The aim is that by working together, supporters will drive carbon-curbing policies throughout the advertising ecosystem and will strengthen and extend the sector’s response to a shared challenge.


Read the full article on Campaign. You can also find out more about Ad Net Zero here or via our People & Culture page.