Cannes Lions Vault | How The Mill developed ‘Mill Stitch’ to push mobile story-telling in Google’s ‘Help’ campaign

With the Cannes Lions International Festival of Creativity returning this week, we're revisiting some of our most iconic gold award winning projects. We're looking at Google's 'HELP', a live action film made uniquely for mobile.
News June 21, 2022

Google’s Spotlight Stories launched in October 2013 as a new storytelling platform for the mobile audience. ‘HELP’ is the fourth story in the series, and is a classic tale of explosions, aliens, heroines and heroes. The difference is the phone holds the story, giving the audience a window to look anywhere, set the pace and frame the shot.

Google Spotlight Stories created a new mobile format for storytelling that pushes what’s technically and creatively possible, by engineers and artists.

In the context of recent immersive or virtual reality (VR) productions, ‘HELP’ was groundbreaking in that it combined live action and computer graphics in a 360 environment, creating an action-driven story deploying cinematic quality visual effects.

The Mill was involved in every aspect of ‘HELP’, collaborating from the planning stage to assist Justin Lin and the team at Google ATAP in realizing their ambitious cinematic vision. A major challenge that The Mill helped solve was the lack of a camera rig equipped with multiple cameras (built in a full 360 degree array) and ability to follow the action in the way the director required.

After numerous tests, experimentation and R&D, The Mill developed ‘Mill Stitch’ (TM pending), a proprietary software solution that takes images from multiple cameras and then stitches the output into a continuous 360 degree view. This on-set solution provided the director and director of photography with the unique ability to dynamically move the camera to follow the high-intensity action that is the dramatic hallmark of ‘HELP’. During post-production, a more refined version of ‘Mill Stitch’ was used in tandem with several other proprietary Mill software tools to rebuild a seamless drama combining live-action and vast CG environments.

Alongside the new pipeline and desktop tools, The Mill created an app that allowed for daily viewing on a tablet so Justin and the Google ATAP team could review the film.

Collaborating with Google ATAP’s team of experts and with such an acclaimed live-action director as Justin Lin allowed The Mill to flex its creative and technical muscles to solve new and complex challenges.

You can get in touch with our VFX team regarding your upcoming projects via our contact page.