Cara Delevingne towers over the city in new campaign for G-STAR

Work September 28, 2022

Working with regular collaborator, director Felix Brady, and the creative team at the Family Amsterdam, we were tasked with a deceptively simple creative idea for G-Star; to fill city locations with giant models stalking the landscape, playing with the gravity of elements that were to make up our final compositions.

“The catch was, the background imagery was all to be sourced from stock.Working with Felix we helped source stock we thought would work most effectively. Then whilst he went away to start composing an edit, we started the process of hunting down every global location, extracting city geometry data and carefully tracking every shot. Once this was complete we pre-vis’d scaled camera moves that would enable us to shoot motion controlled plates in the studio, with the required forced perspective to match our giants into their backgrounds”. – Tom Luff, VFX Supervisor

You can get in touch with our VFX team to discuss your upcoming project via the contact page.