Our London studio is home to Adtext, the leading supplier of subtitles and audio description for the UK’s advertising industry, who work closely with the sensory disability charities to promote social inclusion.
This year, Adtext has worked with the likes of Amazon, John Lewis Partnership, Ebay, Aldi, Very, Morrisons, O2, Dunelm and TKMaxx on adapting their festive adverts to make them accessible for the visually impaired. You can check some of them out below.
In the UK, 1 in 6 people use subtitles to aid their viewing, which equates to 10.89 million people – a population greater than the size of London. Over two million people in the UK live with sight loss, equating to 1 in 30.
We spoke to June Johnson, Managing Director of Adtext, about making festive ads accessible for everyone at Christmas and beyond. “We have been overwhelmed by the level of support for audio description this year. It is so rewarding to read all the wonderful comments from the visually-impaired, who have finally been included in all the excitement and fun of Christmas commercials. I know the RNIB hopes that many more advertisers embrace fully accessible advertising, so that audio description receives as much support from them as subtitling, and not just for Christmas.”