Crafting a gravity-defying spot for Stella Artois’s latest campaign

Work August 4, 2022

Check out Stella Artois latest campaign ‘It’s Time to Dine Again’. The spot, directed by Sam Pilling out Pulse Films and concepted by Anomaly Toronto, features gravity defying VFX from our team. 

“The key VFX in this spot was the two table flips and the human flip. Each flip was meticulously planned by Sam and done for real. In the first transition, the dinner for two set-up was cleverly hidden and secured underneath what was thrown off the working from home table as it was flipped. Some larger items were on wires and air cannons were also used to amplify the energy of things as they were thrown into the air.

Each of these flips were shot with motion control so we could repeat the move and capture multiple passes, allowing us to combine plates and remove the table rig and any other clean-up that was required.” – Gary Driver, Mill VFX Supervisor.

View the full list of credits here. You can get in touch with our VFX team regarding your upcoming project here.