Launched during the Women’s FA Cup final on BBC One, the one-minute film challenges the stance that ‘women should know their place’ and replaces it with the powerful, celebratory phrase ‘we know our place’. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.
“As a mother myself I know what it means to inspire and encourage the next generation of women. To not see the barriers but the opportunities. Working with these elite athletes to achieve that goal was a privilege for such an important campaign.”