Creative Review | Coke releases enjoyably weird ad soundtracked by Tyler The Creator

The new ad is all about the feeling a Coke gives you, prompting some wild body popping and eyebrow dancing.
Press February 23, 2021

Coming in at over two minutes long, Tyler, the Creator’s track – which was made especially for the spot – marks out the vibe for the whole ad, with characters shown taking a sip of Coke before finding themselves compelled to move their body.

The emphasis is on the simple pleasure of a Coke and marks a change in direction for the brand, shifting away from the more earnest tone it has adopted lately. This included an ad featuring George the Poet released last summer which mused on how our lives may change post-pandemic, and a recent personalised campaign where customers could write messages for a better year ahead on Coke cans. By contrast, this spot is all about the fun.

 

With VFX and Colour at The Mill. To get in touch with our VFX team to discuss any of your upcoming projects visit our Contact page. 

Sign up to ‘The Mill & Co. Presents: The Future of Creative Technology’
A free Virtual Event, open to everyone
Monday 22nd to Friday 26th of March 2021