Designing a dynamic digital album with Nike Jordan
Tasked with encapsulating the day in the life of up and coming LA singer/songwriter Destiny Rogers while featuring the new Jordan Delta shoes, our Design team created a seamless 60 second mix-media piece that was divided into five unique chapters.
The team was able to tap into our incredible talent pool at our NY and London studios. Having access to different studios allowed for each member to own their chapters and the team to utilize a full 24 hours thanks to varying time zones.
“Known for its high-quality craftsmanship and contemporary features, the 'Delta of Destiny' is a lifestyle sneaker that epitomizes the Jordan Delta brand. To help capture Destiny Roger’s style and Mexican heritage we created a fun and dynamic digital album that highlighted all the videos, photos, mementoes, and hand sketches. A combination of textures and materials, this five chaptered piece also had fun transitions as well as a mixture of 2D and 3D elements.”
