Director Spotlight | Mill Directors NOTHING LOST

Chas Appeti & Junior Okoli are two creatives with a strong background in Cinematography, Film, Music & Visual Arts. With close ties to the music and creative arts scene, NOTHING LOST’s style of honest yet beautiful visuals and stories has been captivating audiences since they met five years ago. Shortlisted in the Saatchi & Saatchi New Creators Class of 2019 for their piece ‘Woke’, the duo are new, fresh-thinking, unapologetic and passionate about their craft. They have also recently been commissioned by Amazon to create the first UK Amazon original 'Jungle'. The series, which consists of six half-hour episodes, follows the connected lives of two separate strangers, each facing their own struggles, viewed through the prism of UK grime and drill music, and giving a perspective of inner city London.
Thought October 12, 2020

Nothing Lost’, is derived from the concept that energy is a constant in the world and it can never be lost. Talk us through how this relates to the work you are putting out?  

We see the work that we put out is energy, with our focus on creating art that will be remembered forever. That is our mantra.


Last year you directed ‘Woke’, an honest and hard-hitting music video on the subject of knife crime for British rapper Big Tobz, which was part of Saatchi & Saatchi’s 2019 Creators’ Showcase. What was the most important thing for you in tackling such a difficult subject?

The authenticity and giving due respect to a theme that is real and hard-hitting, we didn’t want to sugarcoat the reality of the issue. Sometimes the shock factor is needed to wake people up.

You’ve been working together for over four years. Tell us about the dynamic of directing as a duo, how do you work together?

We complement each other’s strengths and make up for each other’s weaknesses; our dynamic works well. We work in a very cohesive manner, often not even having to discuss specific points of production, we share very similar views but yet different.


How would you describe your directing style & how has it influenced the work you produce outside of the moving content you create?

We are trying to create beauty in art, there’s beauty in every aspect of the world if you look at it right, we try to incorporate it in our work in any form it may be.


What has been your most rewarding project to work on?

We shot a series of visuals in Cape Verde which was mostly narrative based, it was exciting for us to work with the residents of the area, the culture was humbling, and the scenery was stunning to catch on camera.

What are you looking forward to most in working with The Mill?

The freedom and infrastructure to create beautiful pieces, and working with established and respected creatives at The Mill.


What’s keeping you inspired?

Life and humanity. We are capable of so much when we put our minds to it, witnessing life unfold around us and the fact that we haven’t started yet.


If you could go back in time and give career advice to your younger self, what would you say?

Never be afraid to be who you are, and explore creativity, And remember every story is unique to somebody.


View more of NOTHING LOST’s work on their Creator profile or head over to @no_thing_lost on Instagram.