Paris Fashion Week | Looking back on The Mill’s work with Hermès

“I have very good memories of the Hermès campaigns, both in terms of the aesthetics and the collaboration with the brand, the Publicis agency, the director Arnaud Uyttenhove and the Caviar production. I had the chance to work as Executive Producer on the "Sellier", "Twilly Eau poivrée" and "Twilly parfums des filles campaigns with the same team. The "Sellier" film was a special project because it didn't feature just one product but several iconic products of Hermès such as the Birkin bag, watches and of course their famous "carrés" (silk). It is a patchwork film both in terms of the narrative aspect and the different techniques used during post-production. Flore Mounier supervised with talent all the different vfx of this film: set extension, motion design, CG and beauty.

The Twilly projects were also very original and quite new in the way perfume films are represented. They are visual objects in their own right and could be compared to contemporary art works in terms of the use of music, camera effects and sets. On "Twilly le parfum des filles d'Hermès", which was a perfume launch, our biggest technical challenge, in addition to all the film's finalisation, was to recreate a whole part of the Hermès boutique and the Faubourg Saint Honoré street. Before the shoot, we collaborated a lot with the director and the head set designer Katia Wyszkop, who built the entrance door and part of the famous boutique, in order to enhance the realism of our shots/ It was a very beautiful artistic and human adventure which I hope will happen again!”