Paris Fashion Week | The Mill and Chanel: A long-standing collaboration
Coco Mademoiselle
Joining the likes of Keira Knightly and Kate Moss, Whitney Peak becomes the face of Coco Mademoiselle. To celebrate this exciting news, Chanel called upon the talent of Joseph Kosinski, director of ‘Tron: Heritage’ and ‘Top Gun: Maverick’. Alongside Kosinski, the Soixante Quinze production team and our artists have once again brought their VFX expertise to the stunning film. A beautiful ad shot in the streets of Paris to the music of Amanda Lear.
“We are proud to have worked with Chanel and the Soixante Quinze production for many years and share the same attention to detail. We work in a climate of trust each time, but this time we were lucky enough to collaborate with the director Joseph Kosinki. It's a beautiful project, very aesthetic and respects the image of the free and independent woman of Chanel, perfectly embodied by Whitney Peak. The Mill Paris team has an expertise in beauty and the artists have done a remarkable job once again. The editing is dynamic, the shots are beautiful and the post-production is meticulous. Thank you and bravo to all.
”
N°5 Factory
Launched in 1921 by Gabrielle Chanel, Chanel’s iconic N°5 fragrance is freshly highlighted in this full CG film announcing an ephemeral collection of 17 limited edition launched around the world inside pop-up stores. Collaborating with Chanel, Woman Ray production and the Director Thomas Lagrange, our team created a universe in harmony with the brand’s vision. In a luxurious and industrial setting entirely created in our studios, the film follows the entire production line of the N°5 perfume. The white and black tones are punctuated with vibrant colours that recall the aesthetic of pop-up boutiques. A cross-disciplinary project that brings together three major capabilities of our Parisian studio: 3D, Motion and Flame.
Over The Moon
Marion Cotillard embodies the free and natural Chanel woman and flies to the moon for the iconic N°5 perfume. For this campaign, Marion Cotillard has been paired with Jeremie Belingard, former Principal Dancer of Opera de Paris, production agency 75 and Gloden Globe and director Johan Renck, who has collaborated with The Mill Paris on over a dozen projects during the past ten years.
“This film was my sixth collaboration with Johan Renck and as ever he was a pleasure to work with him. Johan is sharp and clever. He turns any idea into gold, and this time he literally did that! The film had two main challenges: first to cover Paris with snow and secondly to create an expanse of golden moon to mirror the iconic perfume of N°5.
The project was very complicated due to the extent of gold required on such an expansive surface. It required genuine teamwork to ensure that the creative direction would be kept throughout all elements of the film. This is why we worked from the early stages with Jean-Clément Soret, who took care of the grading, to define and maintain a specific appearance whilst crafting all the assets. During this phase, we worked closely on the concepts alongside Christophe Courgeau, Head of Matte Painting and Concept Art at The Mill Paris. The inputs of Antoine Boutin, Concept Artist, were decisive on the wide shots, and allowed us to quickly authenticate a look which could then become synonymous with the
entire film. Despite the challenging context, this project was one of the best and most enjoyable experiences I have had as a VFX Supervisor. Working remotely has taught us to communicate differently, listen to one another, share ideas, create better. I had the chance to work with a great team, led by a VFX Producer who was as human as she was efficient, a director who was present and precise, supported by a production and Post-Production Manager, Anne Segrettin who was always ready to listen, and a client who trusted us from start to end. From start to finish it was a delight! A technical, artistic, genuine and human production – just as I like it!”
On the trail of Coco Mademoiselle
In close collaboration with the House of Chanel’s creative team, the Studio l’Etiquette’s production team and directors Alma de Ricou and Manon Engel, our Parisian artists took care of the editing, colour grading and post-production of these films in honour of the iconic double “C”. An international 6-film TV and digital campaign featuring the British actress Keira Knightley
Chanel Collector
in 2021, Chanel’s iconic N°5 fragrance celebrated its 100th anniversary and unveiled two collector’s editions in a full CG film directed by Stéphane Pivron, produced in-house and post-produced in The Mill Paris.
Rouge Allure Velvet
In a minimalist black and white setting, Chanel presents its lipstick in their traditional black and gold case. Comfortable and highly pigmented, it is worn to perfection by models Bomi Youn, Anna Ewers, Ano Kyai and Mona Tougaard in an elegant film that reflects the standards of the luxury brand.
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