Five of our global studios link up to produce Samsung’s massive 7 film campaign
Last week Samsung unveiled the new Galaxy S23 Ultra in seven humorous films. The films were directed by Los Pérez out of Caviar, concepted by Wieden + Kennedy while VFX was provided by our international roster of artists and experts. All seven spots were also graded by London based colourists Peter Oppersdorff and Philip Hambi.
Check out all seven of the films and insights from the team below.
“In November last year, we were put to the task to execute seven films for Samsung’s next big campaign to launch their new flagship phones. Working together with director Los Pérez and with our close collaboration with Wieden+Kennedy Amsterdam, we knew this would be an exciting journey. Los Pérez have their distinctive look through the camera lens with their vibrant & beautifully art directed cinematic style. We knew from the start this would be a fun project to dive into. We closely worked together with our team in Seoul, Amsterdam, Bangalore, London, and Paris studio. It was a great pleasure putting all these forces of talented minds together, this is where all creativeness shines. It felt like a non-stop moving train reaching the destination on time while siting in first class. Our structure is very robust, the workflow was seamless when collaborating between our studios around the globe. ”
Epic Nightography
Epic Performance
To highlight the graphic quality of its new smartphone, Samsung invited in its campaign the Esport star Faker known for his talents on the game League of Legends. Faker’s images were shot in Seoul and then passed on to our Parisian experts to be integrated into the final production. A full CG plane, content integration on smartphones screens, compositing and matte painting, all the ingredients are gathered to give life to this story.
“Organisation, coordination, artistic harmonisation... the latest Samsung campaign was an opportunity to demonstrate the great cohesion between The Mill Studios worldwide. Our team was involved in the Previz Technique to meet the creative challenge of the directors' camera movements. The permanent exchanges between our teams and Carsten Keller, ECD in London allowed us to define and validate the technical and artistic approach of the films. Our Parisian studio handled the production of the Epic Performance film, a specific sequence involving two shoots supervised by The Mill Seoul. The talent of our Lead Team - Damien Canameras, Marouan El Bekri and Stephanie Mollet - combined with the teams in Amsterdam, Bangalore, London and Seoul allowed us to deliver a creative campaign that showcases Samsung's technological innovations”
“Every project is unique and this one is even more so as we collaborated with The Mill Studios in Amsterdam, London, Seoul and Bangalore. We handled the entire Epic Performance film featuring Esport star Faker. The footage of Faker was shot in South Korea under the supervision of The Mill team in Seoul. Once the images were received in Paris, Faker was reintegrated into the various shots of the film thanks to the expertise of our compositing teams. As VFX supervisor, I was in direct contact with the client but also with The Mill production teams around the world. The challenge was not in the nature of the effects to be produced but rather in the collaboration and communication process between the different studios. Everything went very well thanks to the help and expertise of Stéphanie Mollet our VFX Producer on this project. ”
Epic Battery
Epic Night Video
Epic High Resolution
Epic S Pen
Epic Vision Booster
Get in touch with our VFX and Colour team here.
Credits
Director
Los Perez:
Client
Samsung:
CMO of MX Business:
Stephanie Choi
Vice President, Head of Global Brand Marketing Group:
Sonia Chang
Director:
Yoonie Park
Senior Manager:
Youngeun Kang, MJ Kim, Adrian Wilson
Manager:
Sunhong (Sunny) Min, Jisu Goh
Agency
Widen+Kennedy Amsterdam:
Managing Director:
Blake Harrop
Executive Creative Director:
Eric Quennoy, Mark Bernath
Creative Director:
Edouard Olhagaray, Ramona Todoca
Assistant Creative Director:
Andrew Watson
Copywriter:
Ana Cle, Aditya Hariharan
Art Director:
Ana BLanes, Florian Barthelmess
Head of Broadcast Production:
Jaime Tan
Executive Producer:
Endy Hedman
Broadcast producer:
Khalid el Khouani, Yaya Zhang, Stephane Fevrier, Candice Brouwer
Group Account Director:
Eleanor Thodey
Account Director:
Raquel Castro
Account Manager:
Caroline Melody Meyer, Robyn Ransmeier
Account Executive:
Allie Bottinelli
Head of Planning:
Martin Weigel
Global Planning Director:
Thom Dinsdale
Planner:
Ipek Tosun
Head of comms & digital strategy:
Elsa Stahura
Comms Planning Director:
Akua Harris
Comms Planner:
Bliss Zhawi
Studio Director:
Lizzie Murray
Studio Producer:
jaime Siordia, Joseph Favre
Designer:
Yaleesa Waëlauruw, Lewis Beedham
Motion Designer:
Serhii Serbin, Justin Magness, Stelios Nikolaou
Business Affairs:
Sametta Gbilia
Production
Caviar:
Director of Photography:
Pau Castejón
Executive Producer:
Nisha Mullea
Producer:
James Waters
Production Manager:
Patch Wadsworth
Managing Director:
Sorcha Shepherd
Production Design:
Rodo Fernandez
Wardrobe / Styling:
Zaida Rodriguez, Nuria Dura Soler
Service Company:
Grayskull
Post Production
Epic Nightography:
VFX Supervisor:
Ben Turner
Lead Flame:
Ben Turner, Ricky Weissman
2D Artists:
Doru Ondun, Johan Alfort, Lucas Warren, Luis Rosell, Pedro Santos, Sabanayagam Veerasekaran, Stephen Miller, Amresh Kumar, Jai Singh, Luis Rosell, Udaykiran Chowdary, Pratyush Paruchuri, Vivek Takale
3D Supervisor:
Laurent Giaume
3D Artists:
Can Y. Sanalan, Fabian Frank, Florent Sanglard, Jean Grandgirard, Luca Maccarelli, Maximilian Mallmann, Nicola Gilbert, Paul Autric, Petroc Menuhin, Pol EscaleCabre, Selcuk Ergen, Silvia Bartoli
Colourist:
Philip Hambi
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Creative Director:
Carsten Keller
Executive Producer:
Lauren Loftus
Senior VFX Producer:
Grace Thorpe, Dave Moore, Arjan Eekels
Previz Artists:
Alexandre Sauthier, Geoffroy Barbet-Massin, Laura Pham Van Cang
Bangalore VFX Producer:
Dipesh Mahesh Gajjarr
Roto & Paint:
Abdul Labeeb K, Abhishek Deswal, Ajay S Kumbhar, Akhil Mohan, Anita Khandare, Anuj Pathania, Anurag Singh, Avinash Molawade, Avinash Molawade, Chetan Shelar, Dayanand Sinha, Deepak Gupta, Dilip Balu, Harshad Rane, Hetal Agarwala, Hrushikesh Tarade, Imrojul Khan, Jaydeep Rajendra Jadhav, Jegadeesan Velayutham, Karthik A, Laxman Janardhan Pawar, Mayur Chandrakant Kothawade, Mohammad Ghayasuddin, Nilesh Kale, Nilesh Ravindra Sutar, Onkar Ghatage, Pankaj Powar, Prahallad Majhi, Prajakta Rajendra Nagarkar, Prasad Ghadigaonkar, Pratibha Dubey, Rahul Mane, Raushan Kumar, Ravikumar Sharma, Ritesh Patil, Rohit Dinkar Kale, Rohit Kumar Singh, Rohit Kuppekar, Roshan Gawand, Sachin Kumar, Sandeep Mishra, Santosh Kondiba Lokhande, Sekh Sahangir, Sriram Parameshwaran, Sudev S, Suhas Sitaram Jadhav, Tejas Budhawale, Tushar Suresh Bhat, Tushar Tulsidas Burse , Yogesh Ahire, Moumita Pratihar, Narendra Kumar. Jeet, Devappa, Irshad
Matchmove Artist:
Anirudh Krishna Kurve, Asif Mohammad, Avaneetharan Karuppasamy, Chetan Balasaheb Kadam, M Lokesh, Nallur Suhas Bhat, Pratik Vilas Pawar, Praveenkumar Palani, Puppala Vinod Kumar, Rais Pinjari, Swapnil Bharat Nerkar, Vedant Jagdish Mutrak, Vurukuti Siva Sarweswar , Elangovan, Manoj Ravi.
CG Artist:
Aman Jain, Dipak Chularam Nimje, Govardhan B, Harshad Suresh Jadhav, Kanad Mohurle, Monu Bakoliya, Piyush Sharma, Premanand Shivanand Naik, Rachit Bhatia, Sandeep Kumar Yadav, Sindhuja M S, Sumit Yadav, Sumitha D, Yallamraju Venkata Raja Chandra, Yogesh Subhash Zend, Vikas Soni, Girish GR.
:
Epic Performance:
VFX Supervisors:
Damien Canameras, Ben Turner
Lead Flame:
Damien Canameras
2D Artists:
Paul Goubet, Patrick Bennar
3D Supervisor:
Marouan El Bekri
Digital Matte Painting:
Nathan Lucas
3D Artists:
Marouan El Bekri, Valentin Lesueur
Digital versions:
Mickael Moercant, Maxime Orsini
Bangalore VFX Producer:
Dipesh Mahesh Gajjarr
Colourist:
Peter Oppersdorff
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
VFX Producer:
Stephanie Mollet
Executive Producer:
Fabrice Damolini
Production Coordinator:
Ewan Rosenstrauch, Mathilde Cohen-Selmon
VFX Supervisors Seoul pick-up shoot:
Yong Kim, Ian Baxter
:
Epic Vision Booster:
VFX Supervisors:
Ben Turner, Alexis Da Camara
Lead Flame:
Ricky Weissman
2D Lead:
Johan Alfort
2D Artists:
Johan Alfort, Doru Ondun
Colourist:
Philip Hambi
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Producers:
Grace Thorpe, Arjan Eekels
Previz Artists:
Alexandre Sauthier, Geoffroy Barbet-Massin, Laura Pham Van Cang
:
Epic Night Video:
VFX Supervisor:
Alexis Da Camara
Lead Flame:
Alexis Da Camara
Colourist:
Philip Hambi
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Producer:
Arjan Eekels
:
Epic Battery:
VFX Supervisor:
Alexis Da Camara
Lead Flame:
Alexis Da Camara
Colourist:
Philip Hambi
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Producer:
Arjan Eekels
:
Epic High Resolution:
VFX Supervisor:
Alexis Da Camara
Lead Flame:
Alexis Da Camara
Colourist:
Peter Oppersdorff
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Producer:
Arjan Eekels
:
Epic S Pen:
VFX Supervisor:
Alexis Da Camara
Lead Flame:
Ricky Weissman
2D Artists:
Ricky Weissman, Anthony Jarvis
Colourist:
Peter Oppersdorff
Colour Assistants:
Caitlin Donaldson, Kennedy Dawson, Lucrezia Pollice
Executive Producer:
Arjan Eekels
Editing Company
Trim Editing:
Editor:
Gaia Borretti, Paul Hardcastle
Assistant Editor:
Jacques Simon
Producer:
Tatyana Alexandra
Audio Post
String & Tins:
Sound Design & Mix:
Lawrence Kendrick, Jim Stewart
Additional Sound Design:
Culum Simpson, Foley, Cobblestone Foley, Laura-Leigh Smith
Music
Music House (Broadcast):
The Hogan
Music Supervisor:
Sean Hogan
Artist "Epic nightography":
Amy McKnight - Take it
Artist "Epic Performance":
Amy McKnight - Up Top
:
Music Company (OLV Films):
pitch & Sync
Composer "Epic S Pen":
Andrea Belfi - Puzzle
Composer "Epic Night video":
Rosaling Wilson, Tom Tattersall - Dinosaurs & Asteroids
Composer "Epic High Resolution":
Paul Silver - Earl of Oxford March
Composer "Epic Battery":
Le Tigre, Tor Eimon, Nicole Mari Guzman - Bounce V4
Composer "Epic Vision Booster":
John Ross - Finale
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