Forbes names The Wonder Window as the best experiential activation of CES 2023!

A first-class collaboration.
Work January 10, 2023

The Mill Design Studio was tapped by Creative Agency Digitas to help bring to life an interactive installation for Delta and Starbucks at this year’s CES showcase in Las Vegas. Guests were invited up to a 20 ft long screen where they could “activate” the Window to the World and learn more about this new unique brand partnership while receiving a surprise reward.

At The Mill, Creative Director Donnie Bauer teamed up with our global roster of Art Directors to concept and design all aspects of the screen content that spanned two locations, five screens, and multiple layered deliverables. That included long-form messaging videos and a series of mesmerizing portal animations that celebrated the prizes awarded to guests that activated the Wonder Window.

β€œIt was Delta and Starbucks that won CES for best activation with its 'Wonder Window' game when a San Francisco software programmer hit the jackpot and tweeted himself winning two roundtrip tickets to anywhere in the world. The sheer exuberance expressed in the video nailed exactly what CES 2023 was all about - a return to good times no matter what.”

Discover Forbes’ full Best of CES 2023 list here.

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Stay tuned for the full case study!