How Adtext helped to provide the Christmas spirit for John Lewis’ inter-galactic festive spot

Work November 11, 2021

Christmas commercials are as much a part of traditional celebrations as mince pies and the Queen’s speech.

Adtext was able to help John Lewis with the most anticipated, out-of-this-world Christmas advert.  It features space traveller Skye landing near the home of 14-year-old Nathan, who introduces her to various festive traditions. Adtext supplied the subtitling for the deaf and hard-of-hearing and the audio description for the visually impaired, for both broadcast and online, ensuring that everyone was able to enjoy this special commercial.

Our London studio is home to Adtext, the leading supplier of subtitles and audio description for the UK’s advertising industry, who work closely with disability charities to promote social inclusion.

In the UK, 1 in 6 people use subtitles to aid their viewing, which equates to 10.89 million people – a population greater than that of London. Over two million people in the UK live with sight loss, equating to 1 in 30.

Most leading advertisers do subtitle their television and online commercials, helping to further their commitment to social inclusion, and many are adopting audio description for the visually impaired.

Adtext also supplies foreign-language translations and subtitling for social media platforms and global advertising campaigns.

 

You can find out more about Adtext on their website and get in touch with the Adtext team here.