How our Paris Studio brought Visit Qatar’s magical spot to life

Take a look at how The Mill Paris created stunning and touching characters on Experience a World Beyond global campaign.
Work March 24, 2022

Visit Qatar has launched a global campaign titled ‘Experience a World Beyond’. The campaign is a stylish invitation to the peninsula and features an astounding 14 films.

The main spot features a group of ragtag keychain characters, all of which were designed and crafted by our Paris Studio. When crafting the group the team needed to ensure that each character’s unique personality traits were being reflected, while also still using them as a vessel to demonstrate the activities Qatar has to offer – Mei showcased romantic activities while Tunku showcased the cultural and artistic aspects of Qatari life.

Our artists designed the keychains from the ground up starting with 2D drawings before moving very quickly to full CGI renders. The idea was to create photo-real mascots while giving them the ability to emote human expressions. The characters had to be beautiful and endearing because the final ambition was to market the keychains for real. The animators acted out the various reactions and actions to help bring the characters to life, giving them a strong emotional connection with the audience.

You can read more about the campaign here and get in touch with our VFX team via our contact page.


Post production
The Mill Paris:
Executive producer: Fabrice Damolini
VFX Producer: Nicolas Huguet
VFX Supervisor: Damien Canameras
CG Supervisor: Mickael Girod
Grading: Sebastien Mingam, Nicolas Huguet
Grading assistant: Loïc Lavaux
Concept: Ferdinand Boutard
Modeling & Environnement: Philippo Zozor, Nicolas du that co, Boris Kaufmann
Matte Painting: Coralie Risse, Tibo Marconnet
Generalist: Yohann Grau, Mickael Girod
Rigging: Marine Sisnaki, Alexandre Sauthier
Animation: Augusting Paliard, Ganael Chevalier Herve Anceau, Geoffroy Barbet-Massin, Alexandre Sauthier, Nabais Pamella, Jeremy Soudjoukdlian, Eric Brault, Coralie Soudet, Valérian Lesprillier
FX / fur: Guillaume Kerfreiden, William Utereiner, Benjamin Lenfant, Thibault Marconnet, Marine Gazel,
Lighting: Marouan El Bekri, Christophe Plouvier, Valentin Lesueur, Richard Rampaly, Solal Amiri, Alexandre Laroumet
Compositing: Daniel Benjamin, Sebastien Podsialo, Benjamin Boisgard, Aurélie Gondoin, Florian Velasco, Eric Lemains,
Flame: Damien Canameras
Motion Graphics: Vincent Venchiarutti, Agathe Sayegh, Olivier Jarry, Maxime Corider
Assistant Avid: Jonathan Cayssials, Pauline Royo, Kahina Lamblin, Noamie Dumas, Antoine Zimer, Chloé Charrier, Nathalie Tramier