The core creative team came together on a live call to set up, shoot and review takes, which simulated the way they would normally work together on location.
Anquetil added: “Whilst there were certain creative challenges we faced on this project, using platforms such as WhatsApp and Microsoft Teams and Zoom to communicate came very naturally to me and the team.
“I worked closely with our lead actor, using real social media references to achieve the performance I was after, as well as watching and feeding back on the takes in real time.”
The campaign launches today (Thursday) across digital and social media platforms. The TV ad breaks during ITV’s Britain’s Got Talent on Saturday evening and will also run on video-on-demand platforms. Dentsu Aegis Network shop Carat handles media planning and buying for Vodafone.
Max Taylor, consumer director at Vodafone UK, said: “Voxi’s latest campaign brings to life just how much our customers rely on our products and services to stay in touch with loved ones or do the things they enjoy most.
“Technology really does have the power to unify us and I hope our story of a totally isolated team delivering a first-class ad from their home offices and kitchen tables inspires everyone.”
Read the full article on Campaign.