What was the initial brief from Mazda?
Part of the creative brief was to create a visual exploration of the car and its design features. With its real-time rendering and Automotive toolset, Unreal Engine was the ideal tool. It’s an immersive tool that allows me to find, lens and light shots, try different settings, times of day, focus pulls, light reveals, etc.
What are the benefits of using Realtime to create this kind of asset?
Once you have the model in Realtime, you have a lot of flexibility to create a lot of content in a fraction of the time it would take to do traditionally. It is perfect for social and online content at the very least.
In addition to exploring the design of the MX-30 with Realtime assets, you also did some car reskinning work for its commercial, how can the reskinning process benefit automotive clients?
The reskinning option gives clients flexibility. They may not be able to have the newest model on set, or the car in the right colour. As long as the model is similar in design, and has the same wheelbase, we have flexibility in CG to create the updated model.