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The Mill & Co.

Crowds

We have a rich history of working with CGI crowds, from Oscar-winning VFX work for Gladiator to iconic work for PlayStation, Nike & Adidas. We were the first to use the Massive crowd system on a commercial & have continued to produce the best crowd work out there, while moving into the Virtual Crowds space.

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Animation AR/VR Colour Design Direction Events Experience Mobile Production Products Real-time Social VR VFX Virtual Production

Other Content

Design Weekender Makers Mill Talk The Mill & Co.

February 16, 2022

Look who’s talking…again! The E*TRADE baby returns for Super Bowl 56

September 13, 2021

Adweek | Los Angeles Rams Enlist Fans and Players for Kickoff Film Celebrating Home Opener

August 20, 2021

Taking interactive events to the Next Level

August 19, 2021

From CGI crowds to festival masses. Here’s how we’re taking live events to the Next Level

August 16, 2021

Check out our CG Crowds Reel

February 2, 2021

Spotlight | The Mill’s 3D Lead Dan Warom on the art of creating a believable CG crowd

December 3, 2020

30 Years of The Mill | Head of Production Operations, Liz Browne

September 28, 2020

WATCH | Moving people through moving image

September 18, 2020

60 Seconds with The Mill’s EP Blake Nickle on the sports industry, fan rituals and the future of the sports fan experience

September 9, 2020

Sports & Fans at The Mill

September 8, 2020

The Mill @ Home | The Best of M@H

August 14, 2020

Director Jack Driscoll of Academy works with The Mill’s VFX team to craft the atmosphere of a full stadium in Coral’s ‘At The Races’

PROTOCOL | How tech is packing empty stadiums with (fake) raucous crowds

Spotlight | Will Adams on real-time animation in Sport & Entertainment

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