Innocean Europe and The Mill create dreamlike visuals to exhibit Hyundai’s brand new e-SUV

Work January 18, 2021

We worked with director Sebastian Strasser, Anorak Film and Innocean Europe to help bring to life this energetic and futuristic spot for the new Hyundai e-SUV. Through the use of car reskinning techniques and CG elements, the film showcases the painstaking journey involved in the design, manufacturing and completion of the new electrified SUV.

2D Lead Artist, Stefan Susemihl comments “It was a great challenge to work on such an ambitious project, we broke down the creative process of manufacturing a real car in different worlds and represented the many stages of production in a two-minute immersive visual experience.

It’s our duty to make the most of inspiring moments like this and it was incredible to work with such a great team on this project across all departments.”


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