To celebrate the ending of another successful season, our Los Angeles office hosted a post-Super Bowl party at the home of this year’s big game, SoFi Stadium. Collectively The Mill had a hand in creating an astounding 29 of the commercials that aired for Super Bowl 56, meaning that we were involved in a total of roughly 44% of the spots in-game. If you add our Super Bowl-adjacent work (which, yes, of course we do) then we helped with 34 spots. To discover all of our creative collaborations, take a look at our Super Bowl 56 post-game debrief.
“It was so incredible to close our Super Bowl season at the actual Super Bowl venue! We wanted to celebrate and recognize all the hard work people put in so being able to do something on this scale was fantastic. Seeing people attempt field goals and the sheer amount of joy on the field was incomparable. Connecting with familiar faces and new friends was lovely underneath the sheer awe of the stadium. What a tremendous way to celebrate each other and the team contributing to so many of this year's Super Bowl spots. ”