In time for the 2021 Olympic Games held in Tokyo this year, Facebook and Droga5 has kicked off ‘We Change the Game When We Find Each Other’ a cross-app global campaign running during the NBC coverage that celebrates how skateboarding is making its debut at this year’s games. Featuring a hero spot from Facebook Company, creative from Facebook, Instagram and a film directed by singer songwriter FKA twigs, the campaign highlights skateboarding communities across the globe from skate culture in Ghana to the ‘No Comply’ trick, plus longboarding and a film about skateboard pioneer Tyshawn Jones.
Through the campaign, Facebook plans to bring people together with its apps, tech and series of four films. Each tells a true story captured by a roster of directors, shot over 17 days and across four continents. Longboard Family for Facebook Blue App is directed by FKA twigs (Object & Animal) with choreography by Mike Tyus and Joy Brown. The film journeys around the world as it shows the ways in which longboarders connect with each other through the sport, all the while improving their skills.
Elsewhere, Skate Nation Ghana for Facebook Company is created by four directors from Daniel Wolfe’s new production company, Love Song – this includes Daniel himself, plus Bafic, Elliott Powers and Justyna Obasi. Looking at the rise of skate culture in the country, the film features Joshua Odamtten as it tells the story of learning skills on the streets of Accra at night, by observing videos of his idol Chris Cole. He also later founded Skate Nation Ghana to teach his friends. The film also features surfer Sandy Alibo, whom he’d met on Facebook Messenger before heading on a tour to bring the sport of skateboarding to the younger generation in Ghana.