Josh Mandel (President of Advertising at The Mill) chats with Bloomberg Businessweek about crafting Super Bowl ads that resonate with audiences

Thought February 15, 2022

Josh Mandel, President of Advertising at Technicolor Creative Studios

Following Super Bowl 56 at SoFi Stadium in Los Angeles, Josh Mandel, President of Advertising at Technicolor Creative Studios joined hosts Carol Massar and Tim Stenovec on the Bloomberg Businessweek Podcast.

During his interview, Josh reflected on the breadth of our Super Bowl collaborations, trends he noticed in this year’s spots, and the planning that goes into bringing these ads to life.

“Our company is founded on using technology in order to bring these big ideas and dreams to life,” Josh shared.

Additionally, Josh discussed the Ad Meter #1 ranked spot Rocket Mortgage ‘Dream House’ and the riveting 3-minute Pepsi Halftime Show trailer – two of the many Super Bowl projects we lent a hand in crafting.

You can listen to the full Bloomberg Businessweek Podcast episode with Josh here.

Ready to take your upcoming VFX project the full nine yards? Get in touch with our team via our contact page.