Jyothika S Shares her Experience as a Junior artist on NASCAR’s 75th Anniversary Spot

What was the most exciting part of working on this spot?

One of the things which I was most excited about for the NASCAR spot was the transition of the car from one time period to another – the changes in the car skin. The idea of this project was interesting and challenging at the same time. I enjoyed working on the DMP for it.

As an artist, I get a lot of interesting work which helps me keep learning. I’d like to work on more automotive projects in the future as well.

What were the biggest technical challenges while working on this?

As a DMP artist, there weren’t many technical challenges we faced, it was all about how captivating we could make the shots and how everything is visualized from a third person view.

What was the creative process like for your department?

For us, the creative process is focused on the visualization, from a third-person perspective. Our imagination, reality, and fantasy combined creatively. My department not only creates the images but also creates a new set of visualizations.

What’s been your career trajectory in VFX, have you worked on a lot of automotive projects before? How was this different?

I’ve been in the industry for nearly three years now. Working in VFX, and making art into a career, is interesting. VFX is the point where art becomes reality, and I am happy to be part of that art. I haven’t worked much on automotive projects – this is the first automotive project that I worked on as a 3D DMP artist. I’m thankful and happy to be a part of this project.

Did you learn anything new while working on this spot, especially while collaborating across The Mill sites?

Yes, of course! This advertising industry has a great advantage because each project is different. Some things might be similar, but trust me, nothing is the same. Working on different kinds of projects is fun and interesting and allows for continuous learning and exploration as well.

As a junior artist at The Mill, I thank my supervisor and my team, as they helped ensure I had a very nice experience working on the spot.

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